Fundraising is no different from sales, and the financial rewards can be huge. No wonder there’s a tacit acceptance of bad practice if we sign up enough donors
I work for an organisation that specialises in running door-to-door fundraising campaigns on behalf of a number of major charities. My job is to sign up members of the public to a regular donation, less than the price of a cup of coffee each week, that could go towards finding a cure for cancer, stopping child abuse, or providing clean water for developing countries.
